Projects

Here are some of the things I've worked on.

01 Go-To-Market Strategy for a corporate tech initiative

I pieced together a Go-to-Market Strategy for a new tech initiative within the company. The team rolled out an MVP for a virtual platform and I spearheaded the digital marketing campaign and branding exercise. We saw a 4,500 organic sign ups upon launch at the Singapore FinTech Festival 2019 and a 20% return rate post-event. Download the sales deck here.

Pegged to: Singex Holdings (now known as Constellar)

Digital Content Marketing

I managed a group of freelancers and produced various demo and experience reels for a tech initiative within the company. On I created the script, provided creative direction and managed production timelines. Also created trailers for the micro-learning videos of long-form lectures from keynote speeches from SFFxSWITCH. On top of that, I crafted the content marketing plan.

Watch the videos here.

Pegged to: SingEx Holdings (now known as Constellar)

Unbranded influencer marketing

Spearheaded an unbranded influencer marketing campaign on TikTok for the National Trades Union Congress. Identified and developed influencers who would be passionate about the cause. Head over here to watch the videos.

Duties include: Influencer Management, Influencer Research, Scripting, Content Planning

Pegged to: National Trades Union Congress (NTUC)

Community Events and Programming

Planned and executed a series of community events for members. Duties included sourcing for speakers, creating programme outline and flow, execution, marketing, designing of collaterals and sourcing for community partnerships around the Duxton neighbourhood to create a community.

Worked with the likes of Simone Heng, Sarah Bagharib and Camira Asrori.

Pegged to: The Co. Spaces Pte Ltd

05 Product Management & Digital Transformation

As part of the digital transformation journey during the pandemic, I was required to double up as a Product Manager and Data Analytics Manager for a virtual event platform.

Duties include: Product Management, Customer Success, Data & Analytics & Reporting, UX Research, UX/UI Design, MixPanel Setup, Copywriting, Taxonomy, Information Architechture

Pegged to: Industrial Transformation ASIA-PACIFIC and Singapore FinTech Festival

Others

PR and Marketing Support:

Our SG Heritage Plan
Singapore Heritage Festival
Other exhibitions and initiatives under the National Heritage Board