Work Experience
May 2021 - Present
Senior Social Media Strategist
May 2019 - May 2021
Assistant Marketing Manager, Community Engagement (Product)
Jan 2019 - May 2019
Brand Activation Manager
May 2018 - Dec 2018
Community Manager
2017 - 2018
Strategic Communications & Marketing Support Officer
SEPT 2015
Public Relations Intern
Social media content creation and strategy across multiple channels. Spearheaded unbranded influencer marketing campaign on TikTok. Also currently managing the social media pages of the NTUC Secretary-General and Young NTUC TikTok. Also the Social Media Account Manager for the Youth Taskforce Exercise and #EveryWorkerMatters Conversations.
Product Marketer and doubled up as Data Analytics PIC and Product Manager for content management system for a virtual event platform. My duties included formulating and executing a go-to-market strategy and product packaging for a tech venture within Singex (now known as Constellar). Projects worked on: Singapore FinTech Festival, Industrial Transformation ASIA-PACIFIC, TikTok Marketing Summit.
Point of contact for all things related to branding for the Samsung Forum 2019 from art direction to execution and installation onsite.
Sales, event management and curation, community engagement, managed day to day centre operations, member relations.
Supported PR and marketing efforts for various museum/exhibition launches across Singapore, with the most notable ones being the Our SG Heritage Plan and the Singapore Heritage Festival 2019.
Provided PR support for the Singapore Philatelic Museum, Indian Heritage Centre and Malay Heritage Centre.
Supported PR main team in the form of media monitoring, media accreditation, media registration and media pitching for various accounts.
Supported: All Nippon Airways, IMDEX Asia, Singapore Airshow, Mundipharma, National Library Board.